Content Creators have always been lazy

Recently I have actually been making use of the Shorts tab on YouTube and this only because I have been sucked in by funny and out of pocket clips by basketball and pop culture podcast Let's Keep it a Buck, hosted by YouTubers BSOLZ, TSO_SAGE, Omar (Ohmeezzy) and DOMO .  



Unwilling to commit to another podcast because I already spend more hours than I care to admit consuming audio content (the average podcast listener spends almost 7 hours a week listening to podcasts), I’ve spent time watching their shorts and podcast clips.

In one of their latest clips they discuss the fact that numerous content creators have turned to podcasting, spurred on by a video created by one quarter of the podcast BSOLZ, titled YouTubers are Getting Lazyand I LOVE IT.

In the 12-minute clip they share their range of opinions on the topic. TSO_Sage argues that creators are lacking innovation and instead rely on videos that they know will rack in views. While he and co-host Omar agree that podcasting allows creators to take some of their time back, Omar adds that the increase in laziness will have future ramifications for content creators.

They do briefly recognise the irony of discussing this on their own podcast. Sage in particular owns up to making content just because he knows it will pull in views.

BSOLZ on the podcast and in his own video shares his belief that it is more efficient to make a podcast and then repurpose the content into short form videos and clips. 

Some commentators on Let's Keep it a Buck’s live stream highlighted H3H3 as a channel that has turned to creating a lazy content with his podcast.

I understand Let's Keep it a Buck’s opinions on both sides of the argument but, I think to present the laziness of content creators as a new phenomenon is inaccurate. There are plenty of YouTubers that I have seen been quite successful while never coming up with a new idea, having a unique editing style or even committing to a consistent upload schedule.

A plethora of creators have made “lazy” content and have thrived off of it.

Anastasia Kingsnorth is creator who I have enjoyed watching in the past, but her channel has always been her riding the trends of the 24-hour food channels and girl talk Q&A’s. This formula has earnt the British YouTuber over a million subscribers.

Also as Sage points out, creators are able to get away with lacklustre content because viewers don’t care as much as they claim to.

To return to Kingsnorth I have read a multitude of comments from young fans under her videos praising her generic content and requesting more. Fans are even still holding out hope that she does the hiding in my best friend’s room for 24 hours with pal Saffron Barker.

On top of this, fans also demand lazy content from their favourite creators, requesting that they copy another YouTubers videos. When British collective, Beta Squad started uploading videos of themselves playing mystery card game Mafia I regularly saw fans demanding that other creator groups like the Sidemen and 2Hype play the game as well.

Although BSOLZ may have a point about creators being able to be more efficient by creating long form content and then breaking it down into clips and vertical videos, to suggest that this is new and better on a wide scale is false.

Podcast is just the newest format of a long-standing trend.

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