S Reignite

  MrBeast is one of the most popular YouTubers on the video platform with over 154 million subscribers on his main channel alone and I find his videos …. incredibly boring. I used to watch his videos at the height of the Team Trees project which was a campaign that saw the influencer plant trees for every dollar donated. But quickly I grew bored of his videos. The big production videos MrBeast and his team create are an impressive feat but often when I try to watch a video I end up clicking off because I’m not interested nor invested in the people starring in the videos. Many of MrBeast’s, real name Jimmy Donaldson, videos feature his subscribers who he regularly gifts substantial amounts of money. The only somewhat constant in the videos are MrBeast himself and his childhood friends who operate as supporters and jovial distractions for those competing in challenges. But still for me these big budget videos lacked personality.   Despite the tens of videos I’ve watched by...

  On the 20 th of October commentary YouTubers Aba and Preach uploaded a video in response to recently deplatformed content creator Sneako who criticised the Canadian’s for not making a video speaking out against YouTube’s decision to delete his channels. Earlier this month Sneako‘s two YouTube channels were taken down after the New York based creator received three strikes on his livestreaming channel SHNEAKO where the streamer posted red pill content, talked negatively about women including aggressively simulating sex towards youtuber Chad Chad. Aba and Preach aren’t the first content creators Sneako, real name Nico Kenn De Balinthazy, has expressed discontent with. In late August the 24-year-old had an argument with KSI, Britain’s biggest YouTuber, on Twitter because Sneako was upset that KSI was celebrating Andrew Tate, fellow red pill content creator, being banned on  all popular social media sites. Andrew Tate and Sneako shaking hands. Credit: @sneako What it see...

Recently I have actually been making use of the Shorts tab on YouTube and this only because I have been sucked in by funny and out of pocket clips by basketball and pop culture podcast Let's Keep it a Buck, hosted by YouTubers BSOLZ, TSO_SAGE, Omar (Ohmeezzy) and DOMO .   Unwilling to commit to another podcast because I already spend more hours than I care to admit consuming audio content (the average podcast listener spends almost 7 hours a week listening to podcasts), I’ve spent time watching their shorts and podcast clips. In one of their latest clips they discuss the fact that numerous content creators have turned to podcasting, spurred on by a video created by one quarter of the podcast BSOLZ, titled YouTubers are Getting Lazyand I LOVE IT . In the 12-minute clip they share their range of opinions on the topic. TSO_Sage argues that creators are lacking innovation and instead rely on videos that they know will rack in views. While he and co-host Omar agree that podcastin...

  ‘Life was like a pop song, and we knew all the words.’ – Julie From late 2016 to early 2018, before he completely went off the rails, I was somewhat obsessed with Logan Paul’s vlogs. I watched every single one of his videos which broadcast his LA antics to millions of viewers daily. I watched him prank his younger more notorious brother Jake Paul, be pecked at by his parrot Maverick, smash a copious amount of plates and vlog his days on the set of Valley Girl,  the remake of the 1983 romcom , in which Logan stars as Mickey  Julie’s boyfriend and  the most popular boy in his high school. I wouldn’t have known this remake had existed if it wasn’t for Paul. The original Valley Girl isn’t a film I’ve ever heard talked about nor do I think it is one that is shown on British screens ever. I’m sure when he was first cast, his social media success and international appeal were selling points for the Sneak Preview Productions and the others involved, but it was this ...

  'This self-worth is the most important thing you can develop for yourself, that any of us can develop. And it can't wait until you reach your goals.’ – Grace Beverley Grace Beverley’s self-help book illustrates how the 25-year-old was able to juggle her Oxford University degree, social media success and two new businesses but the brief self-care section shows that she admittedly hasn’t mastered mindfulness. I first became aware of Grace through watching her University of Oxford vlogs on YouTube. Her channel at the time was named GraceFitUK as the original focus of her channel was to showcase her fitness journey. Her growing platform later expanded to include other content like travel vlogs and clothing hauls.  When watching her videos, I sometimes felt she was overextending herself, trying to meet her university deadlines, working with brands, and travelling the world. With her channel now being renamed and revamped to highlight her growing businesses, Tala and Shreddy, you ...

  On the 13 of December businessman and new Dragons’ Den investor Steven Bartlett uploaded an almost two-hour podcast interview with former Love Islander and newly appointed creative director of Pretty Little Thing, Molly Mae Hague to his YouTube channel, The Diary of a CEO. The pair discuss Hague’s success, her ambitions and relationship with boxer Tommy Fury. I, like the rest of the internet, have not watched the full interview but at the start of the year Molly’s comments became the centre of controversy. The social media influencer claimed that everybody has the same 24 hours in the day and so are then able, via hard work, to reach the same level of success that she has. Although she makes a brief mention to the different circumstances that mean we all don’t start on a level playing field, this wasn’t enough for most online who believe Molly failed to acknowledge the role that luck, like appearing on hit reality TV show Love Island and both her white and pretty privilege h...

Through my YouTube recommended I have recently discovered Youtuber Kelly Wakasa who does short form well edited, entertaining videos that show case his charismatic personality. But despite having 450k subscribers his comments are littered with people calling him underrated and I don’t understand why. Youtuber Kelly Wakasa  has over 400k subscribers  The amount of people on Y ou Tube as both consumers and content creators has increased dramatically in recent years. More and more of these   c reat o rs are reaching the milestones  of 100k, 1 million and 10 million. Veteran Youtuber PewDiePie received a ruby bro fist to mark 50 million and has since obtain over 50 million more.  But amidst all these large numbers the smaller ones are beginning to get undervalued, even those that aren't so small. It’s easy to look at Wakasa’s subscriber count and only see it  as numbers on a page but in reality that is at least four hundred and fifty thousand individuals that...

On the 22 nd of April, British YouTuber James Marriott uploaded a video where he made fun of the mainstream media's obsession and lack of information on social media platform’s particularly TikTok based on a BBC article . He then turned his attention to the ByteSquad, a new TikTok content house based in London that was the subject of the BBC’s article. He pokes fun at how much the ByteSquad’s house pales in comparison to the lavish LA mansions of their American counterparts, then suggests some of the group’s gimmicks are outdated. To finish James wishes the England’s newest content the best on their new endeavours. Despite the video being comedic and light-hearted, there were a few BtyeSquad supporters that insisted that James not critique the house because its members are ‘unproblematic’.  Comments under Marriott's video that praise the ByteSquad for being unproblematic. Unproblematic, a word that is now used regularly on social media when fans explain to others why who ...