S Reignite

Recently I have actually been making use of the Shorts tab on YouTube and this only because I have been sucked in by funny and out of pocket clips by basketball and pop culture podcast Let's Keep it a Buck, hosted by YouTubers BSOLZ, TSO_SAGE, Omar (Ohmeezzy) and DOMO .   Unwilling to commit to another podcast because I already spend more hours than I care to admit consuming audio content (the average podcast listener spends almost 7 hours a week listening to podcasts), I’ve spent time watching their shorts and podcast clips. In one of their latest clips they discuss the fact that numerous content creators have turned to podcasting, spurred on by a video created by one quarter of the podcast BSOLZ, titled YouTubers are Getting Lazyand I LOVE IT . In the 12-minute clip they share their range of opinions on the topic. TSO_Sage argues that creators are lacking innovation and instead rely on videos that they know will rack in views. While he and co-host Omar agree that podcastin...

  As I scrolled through YouTube for the umpteenth time a few days ago, I noticed that yet another youtuber I watch had opened a Patreon account. It wasn’t a creator that I’m personally interested in seeing more content from but still I scrolled through the comments on their community post. In the comments, I was disappointed to see the number of so-called supporters begging for the content to be released for free. I’m sure many of the commenters meant no harm and as many struggle to find financial stability during the pandemic, paying for yet another thing isn’t the greatness news. Still, demanding that content should be released for free is offensive to the creator. YouTube is increasingly becoming a popular career path for many but not everyone is able to earn a living wage from the platform, even with a sizeable fanbase. Popular American youtuber David Dobrik saw his ad revenue drop from $200,000 a month to $2,000 a month after many advertisers stopped using the Google owned...

Through my YouTube recommended I have recently discovered Youtuber Kelly Wakasa who does short form well edited, entertaining videos that show case his charismatic personality. But despite having 450k subscribers his comments are littered with people calling him underrated and I don’t understand why. Youtuber Kelly Wakasa  has over 400k subscribers  The amount of people on Y ou Tube as both consumers and content creators has increased dramatically in recent years. More and more of these   c reat o rs are reaching the milestones  of 100k, 1 million and 10 million. Veteran Youtuber PewDiePie received a ruby bro fist to mark 50 million and has since obtain over 50 million more.  But amidst all these large numbers the smaller ones are beginning to get undervalued, even those that aren't so small. It’s easy to look at Wakasa’s subscriber count and only see it  as numbers on a page but in reality that is at least four hundred and fifty thousand individuals that...

On the 22 nd of April, British YouTuber James Marriott uploaded a video where he made fun of the mainstream media's obsession and lack of information on social media platform’s particularly TikTok based on a BBC article . He then turned his attention to the ByteSquad, a new TikTok content house based in London that was the subject of the BBC’s article. He pokes fun at how much the ByteSquad’s house pales in comparison to the lavish LA mansions of their American counterparts, then suggests some of the group’s gimmicks are outdated. To finish James wishes the England’s newest content the best on their new endeavours. Despite the video being comedic and light-hearted, there were a few BtyeSquad supporters that insisted that James not critique the house because its members are ‘unproblematic’.  Comments under Marriott's video that praise the ByteSquad for being unproblematic. Unproblematic, a word that is now used regularly on social media when fans explain to others why who ...

‘there is incredible power in subjects that don’t seem to pertain to you.’ Charlamagne Tha God In Charlamagne Tha God’s autobiography he looks back to his turbulent journey in becoming the well-known radio presenter he is currently on Power 101.5.   With every chapter of his story he attaches a privilege to teach to reader what they can gain from embracing their own ‘privilege’. Charlamagne writes his autobiography in the blunt and shocking manner that he speaks in on the radio and seemingly all the time. Not only does this help him to come across as authentic, but it is also great for creating discussions around each of his eight principles. He even anticipates some of the responses to his outlandish statements but still he stands strong on his point of view. It’s obvious from the start that Charlamagne is a student of Hip Hop with no page being without a reference or influence from the genre, Charlemagne does admit that at times his preferred musical genre has been ...