S Reignite

  ‘Life was like a pop song, and we knew all the words.’ – Julie From late 2016 to early 2018, before he completely went off the rails, I was somewhat obsessed with Logan Paul’s vlogs. I watched every single one of his videos which broadcast his LA antics to millions of viewers daily. I watched him prank his younger more notorious brother Jake Paul, be pecked at by his parrot Maverick, smash a copious amount of plates and vlog his days on the set of Valley Girl,  the remake of the 1983 romcom , in which Logan stars as Mickey  Julie’s boyfriend and  the most popular boy in his high school. I wouldn’t have known this remake had existed if it wasn’t for Paul. The original Valley Girl isn’t a film I’ve ever heard talked about nor do I think it is one that is shown on British screens ever. I’m sure when he was first cast, his social media success and international appeal were selling points for the Sneak Preview Productions and the others involved, but it was this ...

On the 22 nd of April, British YouTuber James Marriott uploaded a video where he made fun of the mainstream media's obsession and lack of information on social media platform’s particularly TikTok based on a BBC article . He then turned his attention to the ByteSquad, a new TikTok content house based in London that was the subject of the BBC’s article. He pokes fun at how much the ByteSquad’s house pales in comparison to the lavish LA mansions of their American counterparts, then suggests some of the group’s gimmicks are outdated. To finish James wishes the England’s newest content the best on their new endeavours. Despite the video being comedic and light-hearted, there were a few BtyeSquad supporters that insisted that James not critique the house because its members are ‘unproblematic’.  Comments under Marriott's video that praise the ByteSquad for being unproblematic. Unproblematic, a word that is now used regularly on social media when fans explain to others why who ...

On November 9th internet juggernauts KSI and Logan Paul fought in six round boxing match in which one point difference made KSI, real name Olajide Olatunji, victorious. Along with an unpredicted result, as both fighters anticipated knockouts, what was also surprising was the way mainstream media embraced the online world. Mainstream media seems to be embracing online content more in terms of entertainment as American late night TV shows have are often on YouTube's trending page. However, the relationship between the social media and mainstream worlds isn't as strong in regards to sport. KSI standing victorious after beating Logan Paul on November 9th. But for #KSIvsLoganPaul2 many mainstream outlets wanted to be a part of it. One of the main platforms that did this was Sky Sports Boxing. Not only was the fight made available on box office but also the London press conference was live streamed and was followed by many interviews from British social media star...