S Reignite

  On the 20 th of October commentary YouTubers Aba and Preach uploaded a video in response to recently deplatformed content creator Sneako who criticised the Canadian’s for not making a video speaking out against YouTube’s decision to delete his channels. Earlier this month Sneako‘s two YouTube channels were taken down after the New York based creator received three strikes on his livestreaming channel SHNEAKO where the streamer posted red pill content, talked negatively about women including aggressively simulating sex towards youtuber Chad Chad. Aba and Preach aren’t the first content creators Sneako, real name Nico Kenn De Balinthazy, has expressed discontent with. In late August the 24-year-old had an argument with KSI, Britain’s biggest YouTuber, on Twitter because Sneako was upset that KSI was celebrating Andrew Tate, fellow red pill content creator, being banned on  all popular social media sites. Andrew Tate and Sneako shaking hands. Credit: @sneako What it see...

  When I went to watch an early screening of The Woman King , one of the trailers they showed before the movie was for Sky Atlantic’s new six-part series This England which satirises the actions of the British government during the pandemic. Poster for This England. Credit: Gadgetonus Firstly, the trailer has confirmed one of my long-held beliefs – when they say that the previews have been selected based on the movie you are watching, that is a complete lie. Secondly, I question the industry’s desire to rush to produce media about recent current affairs. The government flouting their own Covid-19 guidelines in incidents which included Dominic Cummings driving to Durham while experiencing Covid symptoms and the revelation that the then Prime Minister Boris Johnson, attended multiple large gatherings, one of which was to celebrate own birthday, are recent events from within the last two years. This means that these incidents are still fresh in the minds of the British public...

On the 22 nd of April, British YouTuber James Marriott uploaded a video where he made fun of the mainstream media's obsession and lack of information on social media platform’s particularly TikTok based on a BBC article . He then turned his attention to the ByteSquad, a new TikTok content house based in London that was the subject of the BBC’s article. He pokes fun at how much the ByteSquad’s house pales in comparison to the lavish LA mansions of their American counterparts, then suggests some of the group’s gimmicks are outdated. To finish James wishes the England’s newest content the best on their new endeavours. Despite the video being comedic and light-hearted, there were a few BtyeSquad supporters that insisted that James not critique the house because its members are ‘unproblematic’.  Comments under Marriott's video that praise the ByteSquad for being unproblematic. Unproblematic, a word that is now used regularly on social media when fans explain to others why who ...

On November 9th internet juggernauts KSI and Logan Paul fought in six round boxing match in which one point difference made KSI, real name Olajide Olatunji, victorious. Along with an unpredicted result, as both fighters anticipated knockouts, what was also surprising was the way mainstream media embraced the online world. Mainstream media seems to be embracing online content more in terms of entertainment as American late night TV shows have are often on YouTube's trending page. However, the relationship between the social media and mainstream worlds isn't as strong in regards to sport. KSI standing victorious after beating Logan Paul on November 9th. But for #KSIvsLoganPaul2 many mainstream outlets wanted to be a part of it. One of the main platforms that did this was Sky Sports Boxing. Not only was the fight made available on box office but also the London press conference was live streamed and was followed by many interviews from British social media star...