Social Media is unprofessional for employee’s but not brands
In 2015 Barclays ran a series of adverts that taught people LifeSkills such as to keep your email address professional and how to use your social media to get a job. There’s a lot pressure on job hunters to make sure that their social media is presentable with a bad social media history and a promotion of unpopular ideas nowadays costing people their jobs. However, what is still deemed unprofessional for employees seems to be fine for brands. At least three years ago American fast food chain Wendy’s started joining in on the social media fun by sending comedic clapbacks to it followers on Twitter. Since then companies have invested so much more into their social media marketing. A method brands, predominantly fast fashion brands, take is to tweet along with their customers about the most popular TV shows. In the United Kingdom this means tweeting about summer smash hit and winter flop Love Island . Despite the many complaints people have had about the show Brits sti...